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Inspired by their story, and building on the best of their advertising, we crafted Verbal Design Principles to help them be upfront, remove the fluff, and bring in smart and timely humor when appropriate not just in advertising, but everywhere. To speak universally in a way that reflected something essential about E*TRADE — and was right for E*TRADE and nike free flyknit 40 white womens boots

Verbal Design introduces humanity toutility.

The connected age is the heyday of utility. From gadgets to apps, it’s all about making it more useful, more efficient, faster, which often means building a digital interface through which we interact with a brand. But pure function, as activated by interface or otherwise, can be cold, inhuman , putting distance between people and the brands that seek to connect with them. But Verbal Design can change the picture, allowing humanity and utility to both coexist and strengthen each other.

While Verbal Design is a new practice at R/GA, we’ve always thought this way. Take Beats Music . Music is so personal, but streaming services tend to lack heart, because algorithms, not people , do all the work. Jimmy Iovine and Trent Reznor asked R/GA to bring curation by real people into the way we consume music today, to capture the beauty that the mixtape represented twenty years ago, when somebody carefully hand-picked songs just for you , because he or she knew you’d love them. So was born Beats Music, a beautifully human experience that hinged on a beautifully human verbal approach: “the sentence.”

Because “the sentence” reflects the humanity of music, streaming became useful and human for the first time. And people went crazy for it: the app hit #1 on the iTunes music charts at launch on January 21, 2014, achieved 1.5 billion impressions on social media, and inspired a fan to create a Tumblr to share the best “sentences.” Beats Music was so successful that it was acquired by Apple Music in April of 2014, and while the interface has evolved since, there’s still a lot of love (and pining) for nike free flyknit chukka midnight fog buy stocks

While it wasn’t called Verbal Design back then, that’s exactly what it was. And it taught us that it’s essential to develop language and experience in tandem, to ensure they reflect and support each other — and demonstrated what they, together, can do.

V erbal Design is the only thing that’s everywhere.

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Loaders are transformations that are applied on the source code of a module. They allow you to pre-process files as you import or “load” them. Thus, loaders are kind of like “tasks” in other build tools, and provide a powerful way to handle front-end build steps. Loaders can transform files from a different language (like TypeScript) to JavaScript, or inline images as data URLs. Loaders even allow you to do things like import CSS files directly from your JavaScript modules!

For example, you can use loaders to tell webpack to load a CSS file or to convert TypeScript to JavaScript. To do this, you would start by installing the loaders you need:

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webpack.config.js

There are three ways to use loaders in your application:

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allows you to specify several loaders within your webpack configuration. This is a concise way to display loaders, and helps to maintain clean code. It also offers you a full overview of each respective loader:

It's possible to specify loaders in an import statement, or any equivalent "importing" method . Separate loaders from the resource with ! . Each part is resolved relative to the current directory.

It's possible to overwrite any loaders in the configuration by prefixing the entire rule with ! .

Options can be passed with a query parameter, e.g. ?key=valuefoo=bar , or a JSON object, e.g. ?{"key":"value","foo":"bar"} .

You can also use loaders through the CLI:

This uses the jade-loader for .jade files, and the style-loader and css-loader for .css files.

Loaders allow more power in the JavaScript ecosystem through preprocessing functions (loaders). Users now have more flexibility to include fine-grained logic such as compression, packaging, language translations and .

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Upper and lower back pain when sleeping is a real drag—literally. It can sap your energy and leave you dreading another restless night. And your spine needs rest.

But getting the rest needed to get rid of lower back pain while sleeping can be quite the challenge. Some wake up with worse back pain in the morning than when they hit the sheets.

Many get caught up in a cycle where they desperately need a good night’s sleep for their back to recover (not to mention for their general health), but are unable to do so because back pain is keeping them up at night.

Here are five steps that can help you straighten your back while sleeping and get rid of that lower back pain.

By equipment, we’re talking the right mattress and pillow for you and your sleeping style and possibly a back brace for extra support while sleeping.

Your mattress should support the natural curves of your body while keeping you comfortable.

Up until recently, it was thought that those dealing with lower back pain in the morning should switch to a firmer mattress. But experts have moved away from that one-solution-fits-all thought process.

“A soft mattress can be good if your hips are wider than your waist because it will let your spine stay straight while you sleep. If your hips and waist already line up straight, a harder mattress might feel better because it will give you more support,” according to WebMD.

Ultimately, you will need to spend some time trying out different mattresses to get the right fit. Many companies even allow you try out their product for a few weeks or even months and return it if the product is not right for you.

If you think a firmer mattress may help, you can try one out by sliding a sheet of plywood between your mattress and boxspring or moving your bed to the floor for a few nights.

Some other key considerations include the age of your mattress (these should be replaced every nine to 10 years), temperature management and whether it’s big enough for you to get into a comfortable sleeping position.

Much like a mattress, a pillow should support the natural curve of your neck and keep it aligned with the chest and lower back while allowing you to get comfortable.

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